A judo business strategy is a plan for managing a company by using its speed and agility to mitigate the effect of its competitors. The strategy anticipates and leverages changes in the market through new product offerings. The judo business strategy consists of three components:

Movement (using a firm's smaller size to act quickly and neutralize a larger competitor's advantages)

Balance (absorbing and countering competitors' moves)

Leverage (using competitors' strengths against them)