Repackaging in the private equity industry is when a private equity firm buys all the stock in a troubled public company, thus taking the company private with the intention of revamping its operations and re-selling it at a profit.

For some years, the primary goal of repackaging was to prepare a company for a return to the market with an initial public offering (IPO). More recently, private equity firms have found other ways of maximizing their profits that involve less regulatory and shareholder scrutiny.