A price taker is an individual or company that must accept prevailing prices in a market, lacking the market share to influence market price on its own.

All economic participants are considered to be price takers in a perfectly competitive market, as defined as one in which all companies sell an identical product, there are no barriers to entry or exit, each company has a relatively small market share, and all buyers have full information.

In the stock market, individual investors are considered to be price takers, while market makers are those who set the bid and offer in a security.