Khatam University Financial-Economic Encyclopedia

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بازاریابی سبز

بازاریابی سبز، به عملکرد توسعه محصولات و تبلیغ آنها بر مبنای حفظ و پایداری محیط زیست اشاره دارد.

Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability.

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