Khatam University Financial-Economic Encyclopedia

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مزیت رقابتی

مزیت رقابتی، اشاره به عواملی است که به یک شرکت اجازه می‌دهد کالا یا خدمات را بهتر یا ارزان‌تر از رقبای خود تولید کند.

Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals.

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