Khatam University Financial-Economic Encyclopedia

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مدیریت نام تجاری

مدیریت نام تجاری، استفاده از فنون بازاریابی برای افزایش ارزش شناخته شده خط تولید یا نام تجاری است.

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.

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